Cosmetic chemists, steeped in sound science, may not want to read this, but vegan hair care formulas are all the rage right now. According to Spate, the vegan conditioner trend is being driven by consumer demand — providing an opportunity for brands to align with the value-based beauty customer. For example, on average, there are 3.6K searches for vegan conditioner in the US every month, and interest has grown 65.3% since last year. Redken is the only brand associated with vegan conditioner, ...